Our Management Team
AJ Leveille – Partner, President
Like many other successful entrepreneurs, AJ Leveille looks at obstacles and sees opportunities. He owns and operates several successful businesses, including Atlas Bobcat, where one of his main services is to help customers remove physical obstacles from their landscapes. With a passion for travel, he’s overcome cultural challenges in such diverse destinations as Japan, South Africa, Lesotho, Dubai, Russia and Guatemala. And as an avid mountain climber, he’s reached many summits over the years, including Washington’s Mt Baker, and Kala Patthar in the Nepalese Himalayas.
AJ also knows what it’s like to face life’s unexpected obstacles. At the age of 30, he developed a severe case of ulcerative colitis and was hospitalized. Over the next two years, he was subject to multiple treatments, lost nearly one-third of his 150-lb body weight, and had surgery to remove his colon. After choosing to have further surgery to keep his ostomy, he wanted nothing more than to return to life as he had known it.
Almost a decade later, AJ has discovered that living life to the fullest with an ostomy, while not always straightforward, is certainly possible. With the steady support of his wife, and the future of his two young sons in mind, he’s faced this new challenge head on and has figured out ways to return to his active, adventurous lifestyle. Thanks to various techniques and products, he has resumed his outdoor pursuits, travelled to various international destinations, and has a growing passion for 4×4 backcountry exploration. AJ’s ultimate purpose in forming Inner Good is to help others with their ostomy-related struggles so that they can enjoy their lives to the fullest as well.
Jane Lyons – Partner, COO
Jane graduated from the University of British Columbia, faculty of Pharmaceutical Sciences in 1999 and had the privilege to represent her class as valedictorian. After a brief period of time working in a more impersonal, big box pharmacy, Jane’s entrepreneurial spirit quickly took over and she decided that a smaller, patient-oriented setting would be more professionally and personally rewarding.
Jane went into business for herself in 2000, and for the last 9 years she has been owner/operator of the Aldergrove Community Pharmacy, in Aldergrove British Columbia. Jane is very excited to be a part of the Innergood.ca family as she sees this as a great opportunity for ostomates to connect and support each other as well as obtain the supplies they require.
Jane’s interest in ostomy care began during her university lectures, but she quickly became more sensitive to the unique needs of ostomates during her regular practice as a pharmacist. Jane has since completed more comprehensive training in Ostomy, Continence and Wound Care with both Hollister and Convatec to better understand and assist ostomates with their ongoing care.
Since graduation, Jane has been trained and authorized to give Immunizations, completed the ADAPT certification in Patient Skills, and recently completed a comprehensive course in Travel Medicine.
Kirk Robinson – Partner, Marketing
Kirk Robinson comes to the Inner Good executive team with a broad entrepreneurial skill set and over a decade of experience as a brand strategist and digital marketer. Through various roles in agency and with his own consultancy (Mesh), he has provided strategic and creative solutions for organizations such as TELUS, Boston Pizza, BC Safety Authority, Blu Bathworks, Indochino, Maxxam Analytics, Make IT Solutions, Schneider Electric, Trinity Western University and Vancouver Community College.
As the architect of the Inner Good brand and marketing strategy, Kirk has a vision to help Canadians, living with unique medical conditions, find the services, products and community they need to live life on their terms. With help from his talented team, he spearheads the advancement of Inner Good’s brand, partnerships, merchandising and customer experience.
A London Ontario native, Kirk studied Communications and English at Trinity Western University and received a Diploma in Film Studies from Vancouver Film School. If you ask him, he spends his spare time obsessing over his family, trying to find a tennis match, and guitar gadgets.