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Our Management Team

AJ Leveille – Partner, President

AJ Leveille - Inner Good President

Like many other successful entrepreneurs, AJ Leveille looks at obstacles and sees opportunities.  He owns and operates several successful businesses and had an entrepreneurial spirit from a young age. With a passion for adventure travel, he’s travelled to more than 50 countries via backpack, hotel, ship and expedition truck.  AJ is an avid mountain climber.  He’s reached many summits over the years including Washington’s Mt Baker, and Kala Patthar in the Nepalese Himalayas.

AJ knows what it’s like to face life’s unexpected obstacles.  At the age of 30, he developed a severe case of Ulcerative Colitis and was hospitalized.  Over the next two years, he was subject to multiple treatments, lost nearly one-third of his 150-lb body weight, and had surgery to remove his colon.  After choosing to have further surgery to keep his ostomy, he wanted nothing more than to return to life as he had known it.

Almost two decades later, AJ has discovered that living life to the fullest with an ostomy, while not always straightforward, is certainly possible.  With the steady support of his wife, and the future of his two sons in mind, he’s faced his medical challenges head on and has figured out ways to return to his active, adventurous lifestyle.  Thanks to various techniques and products, he’s resumed his outdoor pursuits and travelled to more remote international destinations.  AJ has developed a passion for vehicle dependent travel known as overlanding.  His ultimate purpose in forming Inner Good is to help others with their ostomy-related struggles so that they can enjoy their lives to the best of their ability.

Kirk Robinson – Partner, Marketing

Kirk Robinson - Inner Good, Marketing LeaderKirk Robinson comes to the Inner Good executive team with a broad entrepreneurial skill set and over a decade of experience as a brand strategist and digital marketer. Through various roles in agency and with his own consultancy (Mesh), he has provided strategic and creative solutions for organizations such as TELUS, Boston Pizza, BC Safety Authority, Blu Bathworks, Indochino, Maxxam Analytics, Make IT Solutions, Schneider Electric, Trinity Western University and Vancouver Community College.

As the architect of the Inner Good brand and marketing strategy, Kirk has a vision to help Canadians, living with unique medical conditions, find the services, products and community they need to live life on their terms. With help from his talented team, he spearheads the advancement of Inner Good’s brand, partnerships, merchandising and customer experience.

A London Ontario native, Kirk studied Communications and English at Trinity Western University and received a Diploma in Film Studies from Vancouver Film School. If you ask him, he spends his spare time obsessing over his family, trying to find a tennis match and guitar gadgets.

Dr. George Vrabec, MD FRCSC (Urol.) – Partner

Dr George VrabecDr. George Vrabec, MD FRCSC (Urol.) is a Urologist and Surgeon with over 20 years of medical experience, as well as the Principal Investigator of Exdeo Clinical Research. Dr. G. Vrabec has conducted more than 30 clinical trials in a wide array of Urological diseases and has published studies in various journals, including the New England Journal of Medicine.

Dr. G. Vrabec completed his bachelor of arts at the University of Pennsylvania and medical school and urology residency at the University of British Columbia and then went on to do a one year fellowship in Austria focusing on Minimally Invasive Surgery. Dr. Vrabec serves on multiple boards, including the Fraser Valley Health Care Foundation.